About Us

Ten-Point is, and always has been, unique.

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Welcome to Ten-Point

Located in the beautiful Chilterns ANOB and in the picturesque Conservation Village of Chesham Bois Ten-Point is a Centre of Excellence for Bike Fitting, Run Analysis, Run Coaching and Musculoskeletal Injuries.

We are unique in that we have the most advanced bike fitting system in the world and the Diers 4DMotion Lab for the assessment of injuries and biomechanical analysis. The only one in the UK.

Ten-Point is the European Teaching Academy for the GURU Bike Fitting System and the European Teaching Centre for the F.I.S.T Bike fitting system. We regularly travel to Europe to teach other dealers in countries such as Holland, Italy, Denmark, Slovakia, Czech Republic and Belgium. As a result we have gained a global perspective of bike fitting.

We sell some of the most prestigious brands such as Cervelo, Time, Felt and Enigma and specialise in custom builds, electronic gear shifting, hydraulic disc builds and tubeless ready clinchers.

We are not the typical bike shop and do not sell general parts and accessories as we consider the online giants have this part of the market secured. Our focus is the client who requires more than a “place the order button” and wants to build a relationship with an independent bike retailing specialist that they can trust and rely upon for professional advice and expertise. Simply put we like to build relationships. We try to create an environment where clients want to come back again and again and are pleased to refer their friends, families and associates.

We are fairly centrally located so consider our market to be the whole of the UK. In fact because of our bike fitting and running expertise we see clients from all over the world.

During the week we are appointments only so we can provide the Ten-Point experience. We open on Saturdays for normal browsing and retail.

The Ten-Point team has a wealth of experience and hopefully we can share this with you.



Ten-Point is, and always has been, unique. For a start, Ten-Point is staffed by a core team of 4 with a combined age of 208, bringing backgrounds as diverse as the military, retail, law, car mechanics and medical therapy together. We’re coming up to our 10th birthday and continue to push the boundaries of what a small retail outlet in the Chilterns can achieve.

We consider ourselves to be The Hub of Efficient Running & Cycling, actively participating in these sports and more; each core team member is an Ironman, 3 are ultra-distance runners, 1 is a Double Ironman and all are enthusiastic!

We specialise in efficiency of movement to fulfill your athletic dream or goal most easily and most comfortably. Injury rehabilitation & prevention are dealt with by our sister business, Helen Hall, where special attention is paid to running technique and biomechanics.

Ten-Point is Europe’s first (and currently only) Slowtwitch F.I.S.T. Certified EXPERT Road and Tri Bike Fitting Studio, where cycling comfort leading to cycling efficiency are paid the attention they really deserve. We are truly a unique multi-sport shop.

We love what we do so much, we’ve created a Community Triathlon Team called the Ten-Point BlackFish – an ‘everyone is welcome’ group of friendly and enthusiastic beginners, middle distance and Ironman amateur and pro triathletes, runners, cyclists and swimmers.

If you’re looking for the company and knowledge of like-minded people, whose aim it is to encourage an active healthy lifestyle through participation in the sport of running, cycling and triathlon, at whatever distance, Ten-Point is your destination.

Come and dip your toe into something special … you are all welcome at Ten-Point, the Hub of Efficient Running & Cycling.

Meet the team


Posture and Movement Analyst, Injury Specialist, GURU and Slowtwitch F.I.S.T European Bike Fitting Instructor

Finding out about Helen is like an unending voyage of discovery – If Hercule’s first task had been “learn about Helen Hall” rather than “slay the Nemean Lion” he’d have not yet got on to slaying the Learnean Hyrda!. Her list of qualifications makes you wonder when her youthful appearance ever had time to learn it all!


Head Mechanic, GURU and Slowtwitch F.I.S.T Bike Fitter

Bryn is our resident mechanic. He runs the workshop carrying out bike building, servicing and repairs. When we say he’s a mechanic, he’s not a bike mechanic like you’d find in a normal bike shop. Nope, Bryn also owns his own car mechanic business in Watford, fixing and servicing cars when they go wrong – so bikes for him are simple!


Sales & Workshop Manager, C.H.E.K Exercise Coach, GURU and Slowtwitch F.I.S.T Bike Fitter

Sam is a qualified climbing instructor and a Chek Institute Exercise Coach. He has been a cycling mechanic for various pro MTBers and builds most of Ten-Point’s bikes. Sam has entered many ultra distance running events including Race to the Stones this year and to keep up with the old other team members needs to his first ironman.

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